Improve effectiveness of on-going campaigns with audits of implemented automation processes.
Benhauer offers comprehensive analysis of marketing automation implementation for lead generation, conversion growth and adjustment of on-going automation processes into a wider marketing and sales strategy. Our specialists will indicate areas requiring changes, and in order to achieve planned goals, suggest processes and tools which were not yet used.
Audit delivers you important information on:
- quality of CRM/ERP/CMS integration regarding sent data to the Marketing Automation platform
- structure and range of data gathered in the system (behavioral and transactional segmentation, data usage about customers in currently running processes)
- lead generation and lead management process
- solutions used for generating conversions
Audit ends with a presentation of a report which includes:
- improvements for lead generation, lead management and sales qualification processes
- contact`s scoring and customer segmentation recommendations
- a list of suggested technologies and mechanisms used for reaching marketing and sales goals
- a timetable to aid implementation of solutions described in the report regarding priorities for each planned action