Use content marketing to increase the conversion of anonymous traffic to new leads.
Our specialists will plan a clear concept of using content related to your product to increase the interest of potential customers which will encourage them to submit their data so you can obtain detailed information about them.
Demand generation system design and acquisition of leads include:
- content analysis prepared in order to build awareness about your offer
- customer segment analysis and communication planning for different types of customers
- preparation of materials needed to provide customers with relevant content (templates, e-mail messages, contact forms, landing pages)
After implementing the demand and lead generation system our specialists analyze and optimize the effectiveness of the whole process, suggest content changes used in campaigns as well as suggest different communicaiton paths for your customers.
The result of implementing this type of campaign is to maximize the number of new contacts and convert anonymous traffic from a web page to the new leads.