Address your campaigns in such a way to ensure that your customers always receive content that actually interest them.
With Benhauer, you can create a segmentation process based on behavioral data and customer demographics.
Communication which uses segmentation ensures an increase in views of prepared content, conversion and customer retention.
Customer Segmentation is based on:
- data about their visits on the Web
- transactional data
- data from CRM systems
- knowledge of the customer life cycle
Implementing customer segmentation provides the marketing and sales departments comprehensive knowledge about the interests of leads. This allows better possibilities to target campaigns and choose the right offer to match the needs of the customer. The result of implemeneting the segmentation system implementation is the configuration of automatic rules which properly classifies clients into segments according to their predefined behavioral profiles.